三年开万店，昔日步行街之王要做「社区之王」？

Core Viewpoint - The ambitious plan of Metersbonwe to open 10,000 lifestyle stores within 1,000 days, with a target of 1,000 stores by 2025, is met with skepticism regarding its feasibility [1][8]. Group 1: Store Opening Plans - Metersbonwe announced the opening of 66 lifestyle stores during the May Day holiday, part of a broader strategy to expand its retail presence [1]. - The company aims for 50% of the new stores to achieve sales of 3 million yuan, while 20% are expected to reach around 5 million yuan, and 10% to exceed 10 million yuan [1][3]. - The "5.0 New Retail Model" combines traditional retail with various e-commerce strategies to enhance sales through a full-channel approach [3][8]. Group 2: Market Challenges - Industry insiders express doubts about the feasibility of Metersbonwe's plan, noting that achieving 9,000 new stores in two years is highly ambitious compared to typical growth rates [8]. - The company’s previous peak store count was below 10,000, and only Anta Sports has surpassed this number in the domestic market [8]. - Metersbonwe's founder acknowledges the aggressive nature of the plan, suggesting that the final number of stores may be adjusted based on practical outcomes [8]. Group 3: Product Strategy Shift - Metersbonwe is transitioning towards outdoor apparel, positioning itself as a "trend outdoor style clothing brand creator" [9]. - The company aims to compete with established outdoor brands like Arc'teryx by launching a strategy called "Catch the Bird Plan" [9]. - However, the outdoor market is already competitive, with brands like Camel and Bananabro gaining significant traction [11]. Group 4: Financial Performance - Following the return of the founder, Metersbonwe anticipates a net loss of 150 million to 220 million yuan for 2024, a significant decline from the previous year's profit of 31.74 million yuan [13]. - The decline in performance is attributed to challenges in convincing franchisees of the new retail model and outdoor strategy, leading to a drop in franchisee orders [13]. - Despite the financial challenges, Metersbonwe remains optimistic about the lifestyle store concept, which underpins its ambitious opening plans [14].