Proya(SH:603605) 2 1 Shi Ji Jing Ji Bao Dao·2025-04-29 09:54Core Viewpoint - The company, Proya (珀莱雅), has demonstrated resilience in the beauty industry with significant revenue and profit growth, contrasting with the declining performance of other A-share beauty companies [2][14]. Financial Performance - In 2024, Proya's revenue reached 10.778 billion yuan, a year-on-year increase of 21.04%, with net profit attributable to shareholders at 1.552 billion yuan, up 30.00% [2][4]. - For Q1 2025, revenue continued to grow by 8.13% to 2.359 billion yuan, and net profit increased by 28.87% to 390 million yuan [2]. - The main brand, Proya, contributed 8.581 billion yuan to the total revenue, accounting for nearly 80% of the total [5]. Brand Performance - The main brand's revenue growth slowed to 19.55% in 2024, compared to previous years' growth rates of 28.25%, 37.46%, and 36.36% [6]. - The brand has launched new product lines, including the "净源系列" for oily skin and the "光学系列" for whitening, to expand its market presence [6][7]. - The 彩棠 brand, which targets the Chinese market, generated 1.191 billion yuan in revenue, growing 19.04% year-on-year, and is becoming a second growth driver for the company [10]. Sales Channels - Online sales accounted for 95.06% of total revenue, contributing 10.234 billion yuan, although the growth rate has slowed to 23.68% compared to previous years [11][12]. - Offline sales decreased by 13.63% to 532 million yuan, with the revenue share dropping from 9.02% in 2022 to 4.94% in 2024 [14]. - The company has increased its marketing expenses significantly, with sales expenses reaching 5.161 billion yuan, representing 47.88% of total revenue [13]. Industry Context - Other A-share beauty companies, such as Shanghai Jahwa and Huaxi Biological, reported declines in revenue and profits, highlighting the challenging environment for the beauty industry [14][15].