Core Viewpoint - The recent controversial notice from Nayuki's Tea, suggesting that consumers should drink milk tea instead of water, has sparked significant backlash and raised concerns about misleading consumer behavior [2][4][6]. Group 1: Company Actions and Reactions - Nayuki's Tea (Jiu Long Mao Store) posted a notice on social media stating, "If you can drink milk tea, don't drink water," which was intended as a humorous take but was perceived as misleading [2][6]. - The notice was displayed for a few days before being removed following a directive from the regional manager, indicating internal disapproval of the content [6]. - The store manager explained that the notice was a playful imitation of popular online trends, not meant to mislead consumers [6]. Group 2: Industry Context and Financial Performance - Nayuki's Tea reported a revenue of 4.921 billion yuan for the fiscal year 2024, reflecting a year-on-year decline of 4.7% [8]. - The adjusted net profit shifted from a profit of 20.9 million yuan in 2023 to a loss of 919 million yuan in 2024, attributed to a weak consumer market and increased competition in the ready-to-drink tea industry [9]. - As of December 31, 2024, Nayuki's Tea expanded its store count to 1,798, with plans to explore new store formats to enhance market share in 2025 [9].
奈雪的茶回应“通知能喝奶茶就不要喝水”：我们搞笑的！去年亏损9亿元…