ROBAM(SZ:002508) Sou Hu Cai Jing·2025-04-29 16:26Core Viewpoint - The Chinese home appliance market is facing significant growth challenges, with companies like Boss Electric experiencing declining performance despite previous expectations for growth [2][4]. Financial Performance - Boss Electric reported a slight increase in revenue for 2024 at 11.213 billion yuan, up 0.10% year-on-year, but net profit fell by 8.97% to 1.577 billion yuan [2][3]. - The Q1 2025 report showed a revenue decline of 7.2% to 2.08 billion yuan and a net profit drop of 14.7% to 340 million yuan [2][3][13]. - The stock price of Boss Electric dropped over 7% following the release of these disappointing financial results, indicating investor dissatisfaction [2][3]. Product Performance - The revenue from the two main product categories, range hoods and gas stoves, accounted for over 70% of total revenue, but their gross margins decreased by 2.14% and 4.86% respectively [6][10]. - Despite claims of innovation, the actual market performance of products like integrated stoves has been poor, with sales significantly declining [11][12]. Market Challenges - The home appliance industry is under pressure from external factors, including insufficient innovation and intense competition, leading to difficulties in customer acquisition and conversion [2][4]. - The real estate sector's downturn has severely impacted Boss Electric, which has heavily relied on partnerships with real estate developers for sales [21][22]. Strategic Issues - The company has been criticized for focusing on marketing and product promotion rather than substantial technological innovation, with R&D spending significantly lower than marketing expenses [18][19]. - Boss Electric's management has been accused of being overly optimistic about growth prospects, failing to adapt to the changing market conditions [21][27]. Industry Trends - The trend of AI integration in home appliances is prevalent, but many products are perceived as lacking real value, leading to consumer skepticism [14][15][18]. - The overall market for home appliances is expected to continue facing challenges, with a significant decline in new projects in the real estate sector impacting sales [25][26].