HWORLD(US:HTHT) Zhong Guo Jing Ying Bao·2025-04-29 21:58Core Insights - The Chinese tourism accommodation market is experiencing explosive growth ahead of the 2025 "May Day" holiday, with significant increases in booking volumes for both hotels and homestays, particularly in cities like Qingdao, Chengdu, and Kunming [1][3] - The trend is shifting from a focus on cost-effectiveness to a focus on quality and experience, with high-star hotels seeing increased demand over lower-star options [1][5] Accommodation Market Trends - The overall booking volume for homestays and hotels has seen a year-on-year increase, with popular cities experiencing over 30% growth in bookings [2] - The rise of "spiritual state tourism" is evident, with keywords like "beach relaxation" and "pet-friendly travel" defining the new consumer preferences [2][4] - Qingdao has emerged as a top destination, with unique offerings such as treehouse-style accommodations attracting visitors seeking both relaxation and local experiences [3][4] Consumer Behavior - There is a notable increase in demand for pet-friendly accommodations, with bookings for such properties rising over 80% year-on-year [4] - Travelers are increasingly seeking low-density, low-pace travel experiences, favoring smaller cities and unique local offerings over crowded tourist hotspots [6][7] - The demographic of travelers is shifting, with a significant portion of bookings coming from the 20-40 age group, while the "silver economy" (aged 55 and above) is also becoming a notable market segment [7] Technological Integration - AI-driven travel planning tools are gaining traction, enhancing the travel experience by providing personalized recommendations and itinerary planning [8][9] - The integration of travel markets and night markets is becoming a key aspect of the travel experience, with significant increases in related searches [9] Market Dynamics - The hotel market is reflecting a trend towards "doing less" in travel, with a focus on relaxation and quality experiences rather than traditional sightseeing [5][6] - The rise of small cities as popular travel destinations indicates a shift in consumer preferences towards less commercialized and more authentic experiences [6][7] - Companies are adapting their services and marketing strategies to align with these evolving consumer demands, emphasizing high-quality experiences and personalized services [7][8]