以世博为阶，以和美为媒，五粮液擘画白酒国际化新蓝图

Core Insights - The article highlights the shift of Chinese brands from quantity to value in international markets, with a focus on high-value products like Baijiu, which is now entering a significant period of globalization [1][6] Group 1: Brand Globalization - Wuliangye has officially participated in the 2025 Osaka World Expo as a "Senior Partner of the China Pavilion," marking a significant step in its international branding efforts [1][7] - The brand emphasizes the integration of Chinese cultural values into global narratives, showcasing its commitment to green development and cultural exchange [2][4] Group 2: Marketing Strategies - Wuliangye's marketing strategies include immersive experiences that combine food, drink, and performance to engage international audiences and promote the unique appeal of Chinese Baijiu [3][5] - The brand has established a long-term presence in Japan, with diverse distribution channels and a cultural experience center to enhance consumer engagement [4][8] Group 3: Cultural Exchange and Impact - The "He Mei Global Tour" initiative, launched in 2023, aims to promote Chinese Baijiu culture across various countries, enhancing global recognition and appreciation [7][8] - Wuliangye's participation in the Expo and related activities is seen as a reflection of its role in cultural output and the broader narrative of Chinese civilization on the world stage [6][9]