Midea Group(SZ:000333) Ge Long Hui·2025-04-30 03:18Core Viewpoint - The domestic home appliance industry is entering a deep value battle characterized by technology and efficiency, as traditional growth models fade and companies must innovate to maintain competitive advantages [1][2]. Financial Performance - Midea Group reported a revenue of 128.4 billion yuan in Q1 2025, a year-on-year increase of 21%, and a net profit of 12.4 billion yuan, up 38% year-on-year, showcasing strong growth momentum [1]. - The company also announced a cash dividend of 26.7 billion yuan and a share buyback plan of 50-100 billion yuan, followed by an additional buyback of 15-30 billion yuan in April [1]. Industry Trends - The Chinese home appliance market is transitioning from a growth phase driven by population and urbanization to a stage focused on replacement and upgrading, with a significant increase in the demand for smart and high-end appliances [4][9]. - The retail scale of the home appliance market (excluding 3C) in Q1 2025 was 179.8 billion yuan, with a modest growth of 2.1% [4]. Technological Innovation - Midea is breaking the traditional "price for volume" model by investing in R&D and innovation, establishing a "patent barrier + scenario innovation + intelligent manufacturing" strategy [9][10]. - The company has made significant advancements in various technology sectors, including the establishment of a joint laboratory for compressor international standards and the launch of innovative products in smart home technology [10][11]. Global Expansion - Midea's globalization strategy has shifted from traditional OEM to a model that emphasizes localized R&D, high-end brand expansion, and regional supply chain development [12][14]. - The company's overseas self-owned brand (OBM) business has rapidly grown, accounting for 43% of its smart home business revenue in 2024 [14]. Ecosystem Reconstruction - Midea is diversifying its business beyond traditional home appliances into sectors like renewable energy, industrial technology, and healthcare, enhancing its resilience against market fluctuations [16][17]. - The company's ToB business revenue has increased from 18.5% in 2020 to 25.5% in 2024, indicating a growing second engine for sustained growth [17][19]. Future Outlook - Midea's strategy of combining hard technology with soft services positions it well for future growth, particularly in the context of AI and green revolutions [20][21]. - The company is expected to continue expanding its market share and profitability, especially in smart home and high-end product lines, while also exploring new growth opportunities in B2B and overseas markets [20][21].