Luckin Coffee(US:LKNCY) Ge Long Hui·2025-04-30 03:26Core Viewpoint - Luckin Coffee reported a strong performance in Q1 2024, with total net revenue reaching 8.865 billion RMB, a year-on-year increase of 41.2%, driven by a 42% growth in GMV to 10.4 billion RMB, and a net profit of 525 million RMB, marking a turnaround from a loss of 83.17 million RMB in the same period last year [2][4]. Financial Performance - Total net revenue for Q1 2024 was 8.865 billion RMB, up 41.2% year-on-year, with a net profit of 525 million RMB compared to a net loss of 83.17 million RMB in Q1 2023 [2][4]. - GAAP operating profit surged to 737.168 million RMB, a significant improvement from a loss of 65.107 million RMB in the previous year, with an operating profit margin rising from -1.0% to 8.3% [2][4]. - Non-GAAP operating profit reached 864.3 million RMB, with a margin increase from 0.1% to 9.7% [2]. Cost Structure - Total operating expenses for Q1 2024 were 8.128 billion RMB, a year-on-year increase of 28.1%, but the expense ratio decreased from 101% to 91.7% of revenue [4]. - Material costs were 3.573 billion RMB, up 21.3%, while store rent and other operating costs rose to 2.329 billion RMB, an increase of 27.0% [4]. Store Expansion - As of Q1 2025, the total number of stores increased to 24,097, with 15,598 self-operated stores and 8,499 partner stores, reflecting a 7.9% growth from the previous quarter [5][6]. - The company opened 1,757 new stores, including 1,743 in China, 6 in Singapore, and 8 in Malaysia [5]. Market Strategy - The CEO emphasized that the coffee market in China is still in a relatively early stage of rapid growth, with market share and scale growth being the primary strategic focus [7]. - There are currently no plans to raise product prices, aiming to maintain competitive pricing to solidify and expand market share [7]. Future Outlook - The company anticipates potential pressure on gross margins in the second half of the year due to rising coffee bean prices and increased competition in the ready-to-drink beverage sector [8]. - The CEO stated that the impact of these factors is still to be observed, and the company will leverage scale advantages and operational efficiency to mitigate these challenges [8]. Leadership Change - A new leadership change was announced, with Li Hui, the chairman and CEO of the largest shareholder, Dazhong Capital, replacing Guo Jinyi as chairman, while Guo will continue as CEO [10][15]. - Dazhong Capital currently holds 31.3% of the company's shares and controls 53.6% of the voting rights [15].