十年优质乳工程，24小时鲜牛乳以鲜活“质”敬时代

Core Viewpoint - The "Fresh Decade, Quality Leads the Future" event marks the 10th anniversary of the Quality Milk Project, showcasing the transformation of China's dairy industry from a "follower" to a "definer" of quality standards [1][3]. Group 1: Quality Milk Project Overview - The Quality Milk Project was initiated in 2008 in response to a trust crisis in domestic milk, with market share dropping from 94% to 63% due to imported milk [3]. - Over the past decade, the project has established a standardized technical system across the entire dairy supply chain, defining indicators for 318 key control points across 14 stages [3]. - The project has developed the first international standard for non-denatured lactoferrin detection, emphasizing natural active nutrition as a core indicator [3]. Group 2: New Hope Dairy's Role - New Hope Dairy has been a pioneer in the Quality Milk Project since 2015, with its subsidiary, Xuelan Dairy, being the first company to pass the project's standards in 2016 [4]. - The company has enhanced its breeding, sourcing, and production technologies, participating in the formulation of 31 quality standards for milk [4]. - New Hope Dairy has the highest number of brands passing the Quality Milk Project standards, with a market share of 97% for pasteurized milk [4]. Group 3: Fresh Strategy and Product Innovation - New Hope Dairy's "Fresh" strategy, initiated in 2010, focuses on low-temperature processing, differentiating itself from the ambient milk market [6]. - The company launched the world's first "24-hour fresh milk," breaking the traditional sales period of 5-7 days for pasteurized milk, promising "freshness sold the same day" [6]. - The 24-hour fresh milk product line has evolved from 1.0 to 4.0, with significant improvements in pasteurization processes and immunoglobulin content, achieving up to 25 times the levels found in regular fresh milk [6][11]. Group 4: Consumer Engagement and Transparency - New Hope Dairy has implemented a "same-day shelf" sales model, enhancing consumer trust through visible freshness [11]. - The company has established a digital quality safety loop, integrating with government regulatory platforms to ensure transparency from farm to table [11]. - Initiatives like the "Nutrition Education Park" and various community activities aim to educate consumers about dairy products, fostering a deeper understanding of milk consumption [11]. Group 5: Future Outlook - The event signifies a milestone for national dairy enterprises, with New Hope Dairy committed to leading the Quality Milk Project into the next decade [13]. - The company aims to continue innovating within the fresh milk sector, reinforcing its position as a leader in the domestic dairy market [13].