“小时达”升级为“淘宝闪购”，阿里再度加码即时零售

Core Insights - Taobao's instant retail service "Xiaoshida" has officially upgraded to "Taobao Flash Purchase," which will be prominently displayed on the Taobao app homepage [1] - The service will launch in 50 cities initially and expand nationwide by May 6 [1] Group 1 - The upgraded Taobao Flash Purchase will collaborate with Ele.me to increase subsidies, offering consumers significant benefits such as free meal vouchers and large discounts on takeout [3] - Ele.me's supply chain will be fully accessible to Taobao Flash Purchase, integrating with Taobao's brand e-commerce advantages to provide a low-cost, fast delivery experience [3] - The timing of this upgrade is strategic, as Taobao has accumulated sufficient capabilities in instant retail and aims to leverage Ele.me's mature logistics and technology [3] Group 2 - The competition in the industry is viewed as a long-term endeavor, focusing on consumer benefits rather than aggressive marketing tactics [3] - The upgrade allows Taobao to save on marketing costs and redirect those funds into substantial consumer subsidies [3] - By July 2024, Taobao will further enhance its "Xiaoshida" service with a new homepage layout, improving user accessibility and increasing merchant visibility [3]