Core Insights - The 2025 Shanghai Auto Show serves as a critical platform for Chinese brands to showcase their advancements in electric and intelligent vehicles, with GAC Trumpchi's "Wishing" series representing a significant step in its high-end and intelligent strategy [2][3] Group 1: Company Strategy and Development - GAC Trumpchi has evolved since its establishment in 2008, focusing on creating a world-class Chinese brand and has made significant strides in the automotive market with models like GA5, GS4, M8, and M6 [3] - The company has proactively engaged in the new energy vehicle sector, launching a dual-core strategy of "XEV + ICV" and introducing the new hybrid technology brand "Julang" [3][5] - The "Wishing" series, set to launch in 2025, is built on a new multi-energy platform and features advanced technologies such as intelligent assisted driving and AI smart cockpit [3][5] Group 2: Product Features and Innovations - The "Wishing" series embodies a unique product philosophy based on four high-level values, addressing consumer demands for intelligent safety and practicality with features like L2 driving assistance and over 1,000 km range [5] - The design integrates Eastern aesthetics with modern innovation, while the technical collaboration with Huawei and CATL enhances the vehicle's smart capabilities [5][8] - The series includes advanced services like the 007 concierge service and a platinum-level rights system, transforming traditional after-sales into a premium experience [5][11] Group 3: Technological Collaboration - GAC Trumpchi positions itself as a "technology ecosystem builder," utilizing a dual approach of self-research and cross-industry collaboration to create a comprehensive technology matrix covering intelligent driving, smart cockpit, and power batteries [6][11] - The partnership with Momenta for L2 driving assistance leverages deep learning algorithms to enhance navigation and safety without high-precision maps [6] - Collaboration with Huawei and CATL has led to significant advancements in intelligent driving systems and battery technology, exemplified by the "Wishing" series' use of the latest battery technology for superior performance [10][11] Group 4: Market Positioning and Future Outlook - The "Wishing" series, including models like M8 and S9, is positioned to redefine luxury standards in the Chinese automotive market, combining high-end design with advanced technology [12][20] - The strategic alliance among GAC Trumpchi, Huawei, and CATL is expected to set new benchmarks for the intelligent and electric vehicle industry in China, promoting innovation and high-end development [20]
智电三巨头，向往新高度：解码上海车展传祺向往车系的价值跃迁