LI AUTO(US:LI) Guan Cha Zhe Wang·2025-04-30 08:54Core Viewpoint - Li Auto has unveiled new models, including the Li MEGA Home family special edition and upgraded versions of the Li MEGA Ultra and Li L6, at the Shanghai International Auto Show, emphasizing family-oriented features and advanced technology [1][8]. Product Features - The Li MEGA Home family special edition is priced at 559,800 yuan, while the Li MEGA Ultra is priced at 529,800 yuan, and the Li L6 ranges from 249,800 to 279,800 yuan [1]. - The Li MEGA Home features zero-gravity rotating seats in the second row, enhancing convenience for passengers, especially for children [1][5]. - The vehicle includes a floating large table that can serve multiple purposes, such as a dining table or workspace, and can be easily stored [3][5]. - The second-row seats offer significant comfort with a 122-degree and 130-degree angle for lumbar and leg support, along with voice control and massage functions [5][8]. Technology and Safety - The Li MEGA Home and Li MEGA Ultra are equipped with NVIDIA Thor-U chips, providing a computing power of 700 TOPS, enabling advanced driver assistance features [8]. - The Li L6 Pro has enhanced active safety features, including automatic emergency steering and the ability to stop from 120 km/h in wet conditions [10][12]. - The Li L6 smart version includes ATL all-weather LiDAR as standard, improving its safety capabilities to match higher-end models [12]. Market Positioning - Li Auto's CEO highlighted the increasing user satisfaction and sales of the Li MEGA, positioning it as a product that aligns with the company's mission of creating a "mobile home" for families [12]. - The Li L6 has achieved nearly 250,000 deliveries within a year, indicating strong market demand among young families [12].