Netflix(US:NFLX) Sou Hu Cai Jing·2025-04-30 09:02Core Insights - Netflix has set an ambitious financial goal to double its market valuation from approximately $479 billion to $1 trillion by 2030, alongside a plan to double its revenue within the same timeframe [3][4] - The company plans to achieve these goals primarily through gradual price increases, expanding its customer base, growing its advertising business, and entering new markets [4][6] Pricing Strategy - Netflix currently offers three subscription tiers: an ad-supported plan at $7.99, a standard plan at $17.99, and a premium plan at $24.99, with recent price increases implemented in January 2023 [9][10] - The company has a history of raising prices, with the premium plan increasing from $11.99 to $24.99 between 2015 and 2025, indicating a willingness to continue this trend [9][10] Market Positioning - The ad-supported membership tier, launched less than two years ago, has helped mitigate the impact of price increases on standard memberships, maintaining an average viewing cost over the past decade [10] - Netflix's pricing strategy appears to be influenced by successful models from companies like Spotify and YouTube, which have diversified their revenue streams through advertising and subscription services [4][11] Comparison with Apple - Netflix's goals mirror those previously set by Apple, which successfully doubled its service revenue and achieved a market valuation exceeding $1 trillion [11][13]