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春节营销推动一季度销量增长!可口可乐:加码中国市场投资

Group 1 - The core viewpoint of the articles highlights Coca-Cola's Q1 2025 financial performance, showing a revenue of $11.129 billion, a slight decrease of 2% year-over-year, but an organic revenue growth of 6% [1] - The net profit for Q1 2025 was reported at $3.335 billion, reflecting a 5% increase [1] - Global unit case volume increased by 2%, driven primarily by markets in India, China, and Brazil, with the Asia-Pacific market showing a 6% growth in unit case volume [1] Group 2 - Coca-Cola has made significant moves in the Chinese market this year, including the launch of new packaging for its juice brand and the return of the "Share a Coke" campaign, indicating a strong focus on local consumer engagement [2] - The Chinese market has become a key growth engine for Coca-Cola, with the company continuing to invest in capacity building and market presence [2] - In April 2025, Coca-Cola's Guangxi Taikoo completed an upgrade of its RGB glass bottle production line, with an investment exceeding 10 million yuan, increasing the bottle capacity from 200ML to 275ML [2] Group 3 - Coca-Cola is deepening regional cooperation in the domestic market, with a partnership signed between Gansu COFCO Coca-Cola and Gansu Qingyun Shunfeng for channel building and supply chain innovation [4] - The Jiangsu Taikoo Coca-Cola headquarters is set to establish a smart logistics center to enhance supply chain capabilities, building on existing PET production lines [4]