山西汾酒2024年营收超360亿 清香龙头的三重进阶密码

Core Viewpoint - Shanxi Fenjiu achieved significant growth in 2024, with revenue reaching 36.011 billion yuan, a year-on-year increase of 12.79%, and net profit of 12.243 billion yuan, up 17.29%, solidifying its position among the top three in the industry [1][3]. Group 1: Performance Resilience - In 2024, despite being in an industry adjustment cycle, the company optimized its product and market structure, resulting in double-digit growth in revenue and net profit [3]. - High-end liquor sales contributed significantly, with revenue from mid-to-high-end products reaching 26.532 billion yuan, a 14.35% increase, accounting for 73.68% of total revenue [3]. - The Qinghua Fen series remains a strategic focus, with the launch of "Qinghua Fenjiu 26·Revival" aimed at expanding market reach [3]. Group 2: Market Expansion - Revenue from markets outside Shanxi reached 22.374 billion yuan, growing by 13.81% [4]. - The number of external distributors increased to 3,718, adding 598 new distributors during the reporting period, supporting the company's national expansion strategy [4]. Group 3: Brand Empowerment - The company emphasizes cultural integration as a key advantage, launching various cultural initiatives and collaborations to engage with consumers [5]. - The "Youngization 1.0 Strategy" will be fully implemented by 2025, aiming to attract younger demographics and reshape the narrative of Chinese liquor [5]. Group 4: Sustainable Development - The company plans to maintain steady revenue growth and integrate ESG principles into its revival strategy, focusing on green, low-carbon, and high-quality development [7]. - The release of the 2024 ESG report highlights the commitment to environmental, social, and governance responsibilities as part of the company's growth strategy [7].