Nissan Motor(US:NSANY) Zhong Guo Jing Ying Bao·2025-04-30 19:26Core Insights - The article highlights Nissan's strategic shift in response to the rapid transformation of the automotive industry in China, emphasizing the importance of local market adaptation and innovation [1][2][3] Group 1: Strategic Initiatives - Nissan plans to launch 10 new energy models in the Chinese market by the summer of 2027, increasing from an initial target of 8 models [3] - The company has shortened its product development cycle to 24 months, allowing for quicker market responses and product launches [2] - Nissan aims to invest over 10 billion RMB by the end of 2026 to develop new products and expand its technical center to accommodate 4,000 employees [3] Group 2: Local Development and Market Adaptation - Nissan has empowered its local R&D teams to lead vehicle development, breaking away from traditional joint venture models that relied heavily on overseas headquarters [2] - The local teams are now capable of integrating consumer demands, such as advanced interactive experiences and safety features, into product designs [2] - The company recognizes the unique characteristics of the Chinese market, which is marked by rapid changes and high consumer expectations [2] Group 3: Competitive Positioning - Nissan is not positioning itself as a niche brand but aims to cover all market segments, focusing on compact cars and SUVs while expanding into high-end and new energy markets [5] - The company emphasizes unique brand characteristics in its products, from design to interior quality, to differentiate itself from competitors [5] - Nissan's strategy includes exporting models developed in China to global markets, transforming China into a comprehensive base for R&D, production, and export [6]