拼多多平台2025年的动态有哪些？

Group 1: Merchant Support and Subsidy Policies - The platform has launched a "trillion support" plan, committing over 100 billion yuan in funds and resources over the next three years to support the digital transformation of agricultural specialty areas and merchant feedback activities [1] - Merchants participating in the "10 billion merchant feedback plan" can receive consumer vouchers from the platform, significantly reducing customer acquisition costs, with sales of home appliances and digital products increasing by up to 30 times [1] Group 2: Category Guarantee Fund Adjustments - The guarantee funds for categories such as major appliances and second-hand digital products have been significantly reduced, further lowering operational costs for merchants [2] - New special guarantee fund rules allow the platform to restrict the withdrawal of funds for at least two years based on merchant violations, which will be used for compensation or platform losses [2] Group 3: Evaluation and Sales Display Rules - Sales display is limited to a maximum of 1,000 for products with fewer than 200 evaluations, while products with 200 or more evaluations can display sales exceeding 10,000 [2] - New evaluation mechanisms require that new link evaluations only display after sales exceed the number of evaluations, with old links needing to meet this condition in real-time [2] Group 4: Store Rating System Upgrade - The store rating system has shifted from a score-based system to a percentage-based system, providing a more intuitive reflection of competitiveness [2] - The assessment period for consumer service experience scores has been shortened from 90 days to 30 days, emphasizing the importance of recent service quality for merchants [2] Group 5: Compliance and Ecological Optimization - The platform has intensified penalties for false transactions and after-sales complaints, with violating merchants facing potential fund freezes and special guarantee fund deductions [2] - The platform aims to cultivate new quality merchants capable of supply chain transformation, promoting inclusive subsidies for daily necessities to strengthen supply-demand linkage [2] Group 6: Strategic Alignment - The adjustments in rules are aligned with the platform's 2025 "trillion support" strategic goals, urging merchants to focus on evaluation accumulation, service timeliness, and compliance operations to adapt to the platform's ecological upgrade trends [3]