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格力,新变化!董明珠,再出大手笔!

Core Viewpoint - Gree Electric Appliances reported a decline in total revenue for 2024, but net profit showed positive growth, indicating resilience in profitability despite revenue challenges [2][3]. Financial Performance - Total revenue for 2024 was 190.038 billion yuan, a year-on-year decrease of 7.31% [2][3]. - Net profit attributable to shareholders was 32.185 billion yuan, reflecting a year-on-year increase of 10.91% [3]. - In Q1 2025, total revenue was 41.639 billion yuan, with a year-on-year growth of 13.78%, and net profit was 5.904 billion yuan, up 26.29% [3]. Dividend Policy - The company proposed a cash dividend of 20 yuan for every 10 shares, maintaining its high dividend payout tradition [2][3]. - The total dividend for 2024 is projected to reach 3 yuan per share, resulting in a high dividend yield of 6.6% [3]. Business Segment Performance - The consumer electronics segment accounted for 78.54% of total revenue, generating 148.56 billion yuan, down 4.29% year-on-year [4]. - Industrial products and green energy revenue increased by 0.8% to 17.246 billion yuan [4]. - Smart equipment revenue decreased by 36.68% to 0.0424 billion yuan, while "other main" revenue surged by 122.29% to 3.485 billion yuan [4]. Strategic Initiatives - The company is focusing on a new channel strategy branded "Dong Mingzhu Health Home" to enhance retail capabilities and market service [5]. - Gree Electric has reduced sales expenses significantly, with total operating costs down by 9.31% to 154.868 billion yuan [5]. - The company aims to strengthen its marketing and inventory management, improve channel efficiency, and enhance customer experience through offline stores [5]. Future Outlook - For 2025, Gree Electric plans to focus on product-driven growth and enhance brand image through nationwide upgrades of specialty stores [8]. - The company will continue to explore new market areas and optimize its product matrix across various price segments [8].