山东老字号乘消博东风演绎新国潮

Group 1 - The article highlights the emergence of traditional Chinese brands, showcasing their innovative products that blend ancient wisdom with modern health needs, such as Dong'e Ejiao's new offerings like "Deer Gel Cake" and "Gui Lu Er Xian Oral Liquid" [2] - The fifth China International Consumer Products Expo featured a dedicated area for Shandong brands, emphasizing the integration of traditional craftsmanship with contemporary design, attracting significant attention from officials and visitors [2] - The "Treasures of Time-Honored Brands" exhibition showcased valuable cultural artifacts from century-old brands, emphasizing their historical significance and cultural heritage, including items like the gold medal from the 1915 Panama International Exposition [5] Group 2 - The expo included a "Hainan Food Culture Week" that utilized immersive performances to promote traditional culinary arts, enhancing the visibility and reputation of Shandong cuisine through innovative marketing strategies [7] - The live streaming initiative during the expo successfully combined offline food displays with online cultural storytelling, significantly boosting sales for traditional brands and setting new records for live commerce [7] - Shandong's time-honored brands are leveraging the international platform of the expo to demonstrate their transformation from "Made in China" to "Intelligent Manufacturing in China," providing a replicable model for traditional industries [9]