推出“真实体验分”，淘宝这回要重新打磨评价体系

Core Viewpoint - The article discusses the introduction of a new evaluation system called "Real Experience Score" by Taobao and Tmall to address issues of fake ratings and enhance consumer confidence in purchasing decisions [3][5][10]. Group 1: New Evaluation System - Taobao and Tmall are launching a new store evaluation system called "Real Experience Score" to provide a more accurate reflection of consumer experiences [3][5]. - The new scoring system will focus on three main aspects: product quality, logistics speed, and service assurance, aiming to create a transparent feedback mechanism [3][4]. - The "Real Experience Score" will be directly linked to key areas such as search, recommendations, marketing, and advertising to incentivize merchants to improve service quality [3][4]. Group 2: Evaluation Metrics - The evaluation metrics will include indicators such as "First Product Return Rate," "Product Negative Review Rate," "48-Hour Pickup Timeliness Rate," and "Refund Processing Time" [4][8]. - Specific metrics for product quality will focus on return rates and negative reviews, while logistics will assess timely pickups and delivery durations [4][8]. - Service assurance will be evaluated through metrics like customer response rates and satisfaction levels [4][8]. Group 3: Market Context and Implications - The introduction of the "Real Experience Score" is seen as a necessary step to combat the long-standing issue of inflated ratings due to practices like "score manipulation" [5][7]. - The new system aims to enhance consumer trust in the rating system, which has been undermined by previous practices that allowed for easy score inflation [10][12]. - By focusing on verified transactions, the new scoring system seeks to rebuild the credibility of the e-commerce platform's rating system [12][15].