英特尔承认AI芯片遇冷,AI PC怎就叫好不叫座
IntelIntel(US:INTC) 3 6 Ke·2025-05-06 02:01

Core Insights - The concept of AI PCs has been heavily promoted in the PC industry, but Intel has recently expressed caution regarding consumer interest in AI PCs [1] - Intel's Q1 2025 earnings call revealed that demand for older generation products (Raptor Lake) is surpassing that for newer products (Meteor Lake), indicating a shift in consumer preference [3][5] - Canalys data shows that only 17% of global PC shipments in 2024 will be AI PCs, with 54% of that share coming from Apple's Mac series, leaving Intel's offerings with only 9.18% of the market [5] Market Demand and Competition - Intel's comments confirm a strong market demand for the 13th and 14th generation Core processors, which outpace the latest Core Ultra series with NPU units [5] - The lack of compelling "killer AI applications" for desktop PCs is a significant reason for the poor sales of AI PCs [7] - Major tech companies like ByteDance, Tencent, and Alibaba are focusing on cloud services, which limits the appeal of AI PCs that do not offer a distinct experience compared to traditional PCs [9] User Experience and Technology Adoption - Current popular AI applications are primarily cloud-based, reducing the necessity for on-device AI capabilities [9] - Users need a certain level of understanding of AIGC technologies to effectively utilize system-level AI applications like Microsoft Copilot, which may hinder broader adoption [9][10] - The narrative that "GPU=AI computing power" has been established by Nvidia, leading consumers to prefer Nvidia GPUs for AI-capable PCs over Intel's NPU-equipped processors [12]