GEELY AUTO(HK:00175) Guan Cha Zhe Wang·2025-05-06 08:20Core Viewpoint - Zeekr Technology Group is undergoing internal management changes to enhance the integration and efficiency of its brands, Zeekr and Lynk & Co, in response to strategic goals outlined in the "Taizhou Declaration" [1][3][4]. Group 1: Management Changes - Zeekr Technology Group announced that Vice President Lin Jie will oversee domestic marketing, sales, and service for the Zeekr brand, while Vice President Lin Jinwen will manage user service and digital operations [1][3]. - The management adjustments reflect a deeper strategic integration between Zeekr and Lynk & Co, aligning with Geely's rotational culture to expand leadership capabilities and perspectives [3][4]. Group 2: Strategic Goals and Sales Targets - The "Taizhou Declaration" emphasizes brand integration and the establishment of a technology platform to achieve strategic transformation, with a sales target of 710,000 units for 2024, including 390,000 for Lynk & Co and 320,000 for Zeekr [4]. - The integration aims to reduce R&D costs by nearly 25% through shared technologies among Geely, Zeekr, and Lynk & Co [4]. Group 3: Sales Performance - From January to April 2023, Zeekr Technology Group achieved sales of 155,000 units, representing a completion rate of 19.6% of its annual target, with Lynk & Co at 100,000 units (25.6% completion) and Zeekr at 55,000 units (17.2% completion) [7]. - The appointment of Lin Jie to oversee Zeekr's marketing indicates a strong internal focus on boosting overall sales performance [9].