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苹果iPhone战略大调整:超薄机型+折叠屏双线出击 每年办两场发布会
AppleApple(US:AAPL) 3 6 Ke·2025-05-06 12:11

Group 1 - Apple plans to launch an ultra-thin new device in the second half of this year, with a thickness of approximately 5.5 mm, making it the thinnest iPhone ever [1][5][6] - In 2026, Apple intends to release a foldable iPhone with an internal screen diagonal length of about 8 inches when unfolded [1][8] - Starting next year, Apple will change its release strategy from one major event per year to two, with high-end versions launched in the fall and more affordable standard versions released in the spring of the following year [3][5] Group 2 - The ultra-thin iPhone aims to stimulate consumer upgrade cycles, as recent models have seen limited improvements, leading to longer replacement intervals [6][7] - The ultra-thin design will compromise on performance, featuring only one speaker and a single rear camera, with battery life supporting about 60% to 70% of users for a full day without charging [6][7] - The ultra-thin iPhone may face regulatory challenges in China due to the lack of a physical SIM card slot, as current regulations do not permit the sale of smartphones that only support eSIM [7] Group 3 - The iPhone 18 series will include an upgraded version of the ultra-thin model, Pro, Pro Max, and a new foldable device, with plans for a standard iPhone 18 and a more affordable iPhone 16e to be released in spring 2027 [9] - Adjusting the iPhone release window allows Apple to increase production flexibility and reduce the simultaneous demand for manufacturing resources [9] - In 2026, Apple may integrate Face ID and other sensors under the display, moving towards a seamless screen design, with a small hole for the front camera in the iPhone 18 Pro and Pro Max [10]