渠道退潮时：美国法院裁定苹果违反禁令，iOS外部支付或迎深度开放

Core Viewpoint - The recent ruling by the California District Court against Apple regarding its App Store practices has significant implications for developers and the competitive landscape of digital payments, allowing developers to direct users to external payment channels without incurring Apple's commission [1][3][4]. Legal Developments - The court found that Apple failed to comply with previous orders to provide developers with external payment options and imposed a ban on charging commissions for purchases made through these channels [1][2]. - The ruling highlighted Apple's attempts to maintain its revenue through anti-competitive practices, including imposing new barriers and discouraging users from using alternative payment methods [2][3]. Impact on Developers - Developers within the iOS ecosystem are now authorized to guide users towards external payment options, potentially increasing their revenue by avoiding Apple's 27% commission on external purchases [3][4]. - Companies like Epic Games have already announced plans to eliminate fees for developers on their platform, indicating a shift towards more favorable terms for developers [6][10]. Market Dynamics - The ruling is expected to reshape the competitive landscape, as developers may increasingly adopt external payment methods, leading to a decline in Apple's control over app distribution and payment processing [3][4][9]. - Chinese developers are also closely monitoring the situation, with some considering implementing external payment options for their games in the U.S. market [9][10]. Regulatory Environment - The ruling comes amid increasing scrutiny and regulatory actions against major tech companies, including a recent €5 billion fine imposed by the EU on Apple for similar anti-competitive practices [10][11]. - The evolving regulatory landscape is likely to pressure dominant platforms like Apple and Google to lower their commission rates and adapt to new market conditions [11].