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茶咖日报|奈雪的茶品牌升级终与“日系”切割;库迪再推专项补贴

Group 1: Kudi Coffee's Subsidy Policy - Kudi Coffee announced the extension of its current store subsidy policy until December 31, 2028, and introduced new subsidies for high rent and low cup volume stores [1] - The new subsidies include a maximum of 4 RMB per cup for high rent and 2 RMB per cup for cultivating stores in lower-tier markets [1] - Kudi Coffee has achieved a scale of 10,000 stores through a franchise model and has been profitable since May 2024, indicating a strong operational performance [1] Group 2: Nayuki's Brand Upgrade - Nayuki has initiated a brand upgrade plan, introducing a new logo that symbolizes a shift from "Japanese light luxury" to "Eastern naturalism" [2][3] - The new logo replaces the previous design with a simplified "snowflake + fruit" symbol and renames the brand to "Naìsnow" [2] - Despite the clear intent for transformation, market feedback is mixed, with supporters appreciating the cultural alignment and critics pointing out design flaws [3] Group 3: Hushang Auntie's IPO - Hushang Auntie is set to list on the Hong Kong Stock Exchange, with its stock experiencing a significant pre-listing surge of over 66% [4] - The stock's subscription amount exceeded 94 billion HKD, with a subscription multiple of over 3,400 times, indicating strong investor interest [4] - Hushang Auntie's revenue for the past three years was 2.199 billion RMB, 3.348 billion RMB, and 3.285 billion RMB, with IPO proceeds aimed at digital upgrades and market expansion [5] Group 4: Miexue Ice City Rating - SWS Research has initiated a buy rating for Miexue Ice City, citing its robust operational status and market expansion capabilities [6] - The firm expects Miexue Ice City to maintain high growth rates in revenue and net profit in the near future [6] Group 5: Fuling Co.'s Market Insights - Fuling Co. primarily serves the new-style tea and fast-food sectors, with significant market opportunities in both the U.S. and China [7] - The U.S. fast-food market is valued at 387.5 billion USD in 2023, showing a year-on-year growth of 1.44% [7] - The domestic new-style tea market is projected to reach 179.3 billion RMB in 2024, with an expected growth rate of 19.69% [7] Group 6: Baoshan Coffee's Geographic Indication - Baoshan's small particle coffee has been recognized as a national geographic indication protection demonstration zone, promoting high-quality development in China's coffee industry [8][9] - The coffee's unique flavor profile and quality standards have improved significantly, with the premium bean price rising to 60 RMB per kilogram [8] - Policies and cooperative efforts have engaged over 50,000 farmers, contributing to rural revitalization and an expected comprehensive output value of 9.086 billion RMB by 2024 [9]