XIAOMI(HK:01810) Hua Xia Shi Bao·2025-05-08 01:13Core Viewpoint - The automotive industry is shifting from using the term "intelligent driving" to "assisted driving" in response to national standards, with Xiaomi's recent change reflecting a broader trend among various car manufacturers [2][7][9] Group 1: Xiaomi's Changes - Xiaomi has renamed its "Xiaomi Intelligent Driving Pro" to "Xiaomi Assisted Driving Pro" and other related features to align with national standards [3][4] - Despite the name change, sales personnel at Xiaomi stores still exhibit some inconsistency in their communication regarding the safety and functionality of the assisted driving features [4][5] - The change in terminology has not sparked significant controversy among Xiaomi SU7 owners, who seem to accept the adjustment as a necessary clarification [5][6] Group 2: Industry-Wide Trends - Following Xiaomi's lead, other automotive brands such as Tesla, Xpeng, and Li Auto have also revised their marketing language to emphasize "assisted driving" instead of "intelligent driving" [7][8] - The Ministry of Industry and Information Technology (MIIT) issued a directive on April 16, requiring car manufacturers to adhere to standardized terminology and avoid exaggerated claims regarding driving automation [7][9] - The shift in terminology has led to a more cautious approach in marketing, with companies rapidly updating promotional materials to comply with the new regulations [7][8]