SCSF(SH:600779) Bei Jing Shang Bao·2025-05-08 09:41Core Viewpoint - Water Jiufang has demonstrated robust growth in its financial performance, achieving over 5.32% revenue growth in 2024 despite challenges in the liquor industry, indicating strong resilience and strategic positioning [1][22]. Financial Performance - In 2024, Water Jiufang's revenue reached 5.217 billion yuan, a year-on-year increase of 5.32%, while net profit was 1.341 billion yuan, up 5.69% [1]. - For the first quarter of 2025, revenue and net profit continued to grow, with increases of 2.74% and 2.15% respectively [1]. Sales and Marketing Strategy - The company's growth is driven by enhanced terminal sales capabilities and deepened consumer channel expansion, focusing on both online and offline strategies [2][6]. - In 2024, Water Jiufang signed over 15,000 new offline stores and collaborated with major e-commerce platforms to enhance market presence and consumer accessibility [6]. - The company adopted a "sales-driven" approach, utilizing digital marketing tools to analyze consumer preferences and improve sales efficiency [6]. Brand Development - Water Jiufang has focused on emotional connections with consumers, leveraging cultural marketing to enhance brand recognition and consumer loyalty [7][11]. - The company has engaged in various marketing activities that resonate with cultural themes, such as the "New Year Fortune Wine" branding [7][14]. Sustainable Development - Water Jiufang is committed to long-term sustainability, implementing digital and technological innovations to improve resource efficiency [15]. - The company has set systematic carbon reduction goals, aiming to reduce greenhouse gas emissions by at least 60,000 tons from 2024 to 2030 [17]. - Water Jiufang's ESG score improved from 41 to 48, reflecting its commitment to sustainable practices and recognition as an industry leader in sustainability [17].