对话日产汽车马智欣：革新合资模式 赋予中国研发团队主导权

Core Viewpoint - Nissan is transforming its strategy in China by empowering local R&D teams to lead vehicle development, aiming to respond swiftly to market changes and consumer demands in the rapidly evolving automotive landscape [2][3]. Group 1: Strategic Initiatives - Nissan plans to launch 10 new energy models in China by summer 2027, increasing its previous target of 8 models, highlighting the importance of the Chinese market in its global strategy [4][5]. - The company is investing over 10 billion RMB by the end of 2026 to develop new products and expand its technical center to accommodate 4,000 employees, demonstrating a strong commitment to the new energy sector [4][5]. - Nissan's new global strategy emphasizes collaboration with local partners and adapting to market demands while maintaining alignment with its overall global strategy [7]. Group 2: R&D and Innovation - The R&D cycle for Nissan has been reduced to 24 months, allowing for quicker market responses and product launches, which is crucial in the competitive Chinese automotive market [3]. - Local R&D teams have significantly improved their capabilities, enabling them to integrate consumer preferences into vehicle development, particularly in areas like smart cockpit experiences and driving assistance systems [3][4]. - Nissan is leveraging partnerships with local tech companies to enhance its product offerings, particularly in smart driving and connectivity technologies [8]. Group 3: Market Positioning - Nissan aims to strengthen its presence in traditional segments like compact cars and SUVs while also expanding into high-end and new energy markets to cater to diverse consumer needs [6]. - The company emphasizes a balanced product portfolio that includes both fuel-efficient vehicles and new energy models, acknowledging that fuel vehicles will coexist with new energy vehicles for the foreseeable future [4][5]. - Nissan's approach focuses on creating a unique brand identity through distinctive design and user experience, setting it apart from competitors [6]. Group 4: Global Strategy and Export - Nissan's strategy includes not only meeting domestic demand but also exporting vehicles developed in China, marking a shift from being solely a consumer market to a comprehensive R&D and production base [8]. - The company plans to utilize its global sales network to facilitate exports of new energy models, with the N7 and Frontier Pro PHEV expected to begin exporting within a year [8].