71岁的董明珠，不退休

Core Viewpoint - The article discusses the leadership of Dong Mingzhu at Gree Electric Appliances, highlighting her strong personality, management style, and the challenges she faces as she approaches retirement while still actively leading the company [3][4][61]. Group 1: Leadership and Management Style - Dong Mingzhu was re-elected as the chairman of Gree Electric Appliances, marking the beginning of her fifth three-year term [3]. - She is characterized by her strong, uncompromising nature, often described as iron-willed and direct, which has shaped Gree's corporate culture [6][12]. - Her approach to business is aggressive and principled, as demonstrated by her decision to eliminate the practice of credit sales in favor of cash sales, which transformed Gree's sales strategy [15][17]. Group 2: Company Growth and Strategy - Under Dong's leadership, Gree has shifted from relying on distributors to establishing direct sales channels, creating a strong connection with consumers [33][34]. - The company has invested heavily in research and development, moving from traditional manufacturing to high-end and smart manufacturing, achieving significant advancements in core technologies [37][38]. - Gree's industrial equipment division has expanded into various fields, including high-end manufacturing and medical equipment, showcasing its commitment to innovation [42]. Group 3: Controversies and Challenges - Dong Mingzhu is a polarizing figure, often attracting media attention for her outspoken nature and unconventional decisions, such as her ventures into mobile phones and smart home products [46][50]. - Despite facing criticism, she remains steadfast in her beliefs about the importance of practical experience over formal education, emphasizing a hands-on approach to business [53][54]. - As she approaches retirement age, questions arise about her succession plan and the potential impact on Gree's future, given the company's deep ties to her leadership style [61][67].