TINGYI(HK:00322) Zhong Guo Shi Pin Wang·2025-05-09 02:35Group 1 - The core idea of the collaboration between Master Kong Beverages and Shanghai LEGO Land is to enhance the brand image of Master Kong while providing high-quality beverages to young consumers and families [1][4] - The Shanghai LEGO Land Resort is designed for families with children aged 2-12, featuring eight themed areas and over 75 interactive rides and attractions, set to open on July 5, 2025 [2][4] - Master Kong Beverages will offer a diverse range of products including ready-to-drink tea, juice, and bottled water, targeting various taste preferences of visitors [4][6] Group 2 - Master Kong Beverages is introducing innovative drinks based on its existing product lines, enhancing the visitor experience with creative beverage options [5] - The company has reported a 1.3% year-on-year increase in beverage business revenue, reaching 51.621 billion yuan, which constitutes 64% of its total revenue [6] - The collaboration represents a new consumption paradigm of "beverages + entertainment," integrating brand culture into the leisure experience for consumers [6]