WLY(SZ:000858) Sou Hu Cai Jing·2025-05-09 10:10Core Viewpoint - Wuliangye held an online performance briefing for 2024 and the first quarter of 2025, focusing on dividend distribution, stock buyback, product competition, and sales performance, as well as revenue targets and strategic layout for the year [4][5][17]. Dividend and Share Buyback - Wuliangye plans to distribute a cash dividend of 31.69 yuan per 10 shares in 2024, totaling 12.3 billion yuan, with a total dividend amount reaching 22.3 billion yuan, resulting in a dividend rate of 70%, the highest since its listing [5][17]. - The company has distributed dividends 24 times, with a total amount of 116.4 billion yuan, which is 31 times the funds raised since its listing [5][6]. Financial Performance - In Q4 2024, the company's net profit attributable to shareholders was 6.922 billion yuan, a decline of 6.17% year-on-year, marking the first drop since 2013, attributed to increased market expenses and incentives for distributors and consumers [8][10]. - For Q1 2025, Wuliangye reported a net cash flow from operating activities of 15.849 billion yuan, a significant increase of 2970.31% year-on-year, and contract liabilities reached 10.17 billion yuan, up 101.42% [10][17]. Product Competition and Sales - Wuliangye's eighth-generation product saw a 21% year-on-year increase in sales on e-commerce platforms like JD and Tmall, establishing a price stability advantage in the 1,000 yuan price range [4][11][13]. - The company has implemented a controlled pricing strategy for its eighth-generation product, resulting in sustained market price increases and low social inventory [13][14]. Strategic Outlook - Wuliangye aims to achieve its 100 billion yuan target for the 14th Five-Year Plan by adapting to market changes and focusing on sustainable growth [15][16]. - The company plans to expand its market share among younger consumers by introducing products with lower alcohol content and modern packaging [18]. - Wuliangye is also focusing on developing mid-tier products and enhancing its brand matrix to capture market demand effectively [19].