Workflow
雷军还在为小米汽车风波道歉时,董明珠仅用一招就实现了口碑逆转

Core Viewpoint - Xiaomi, once celebrated for its high-cost performance smartphones, is now facing significant challenges in its foray into the electric vehicle market, particularly with the SU7 model, which has been plagued by quality issues and safety concerns [1][3][42] Group 1: Xiaomi's Electric Vehicle Challenges - The Xiaomi SU7 ranked last in the 2025 Q1 New Energy Vehicle Quality Rankings, highlighting its poor performance compared to competitors like NIO [3][5] - Since its launch, the SU7 has experienced numerous faults, including critical safety alerts and system failures, leading to customer dissatisfaction [4][7][19] - A tragic incident involving a SU7 catching fire after a collision resulted in fatalities, further damaging Xiaomi's reputation in the automotive sector [13][14] Group 2: Comparison with Gree - Gree, led by Dong Mingzhu, has consistently focused on product quality and innovation, establishing a robust quality control system that includes extensive testing and a long warranty policy [30][34][42] - The contrast between Xiaomi's struggles with quality control and Gree's commitment to excellence underscores the importance of product reliability in maintaining consumer trust [45] - The historical wager between Lei Jun and Dong Mingzhu regarding revenue has become less significant compared to the ongoing challenges Xiaomi faces in ensuring product quality and safety [43][45] Group 3: Industry Implications - The automotive market is increasingly competitive, and Xiaomi's quality issues may hinder its ability to capture market share and build a loyal customer base [19][42] - The need for companies to prioritize quality control and innovation is critical in today's fast-paced business environment, as demonstrated by Gree's success [45] - Xiaomi's experience serves as a cautionary tale for other companies entering new markets without a solid foundation in quality assurance [45]