PWRD(SZ:002624) 2 1 Shi Ji Jing Ji Bao Dao·2025-05-09 11:17Core Viewpoint - In 2024, Perfect World faced significant challenges, with a 28.5% decline in annual revenue and a net loss of nearly 1.3 billion yuan, leading to a shift in focus towards survival strategies and restructuring efforts [1][2]. Financial Performance - The company reported total revenue of 5.57 billion yuan in 2024, a decrease of 28.5% year-on-year [2]. - The net profit attributable to shareholders was -1.288 billion yuan, a decline of 361.98% compared to the previous year [2]. - The gaming segment contributed 5.18 billion yuan in revenue, down 22% from 6.67 billion yuan in 2023, with a net loss of 725 million yuan [2]. - The film and television segment generated 350 million yuan in revenue but incurred a net loss of nearly 400 million yuan, with its revenue share dropping from 17.15% in 2023 to 3.25% in 2024 [2]. Industry Challenges - The gaming industry is experiencing intensified competition, with traditional games losing their revenue-generating capabilities and new games underperforming [3]. - Perfect World's flagship IPs, such as "Perfect World" and "Zhu Xian," have shown weak market performance due to insufficient innovation and a shift in player preferences towards lighter gaming experiences [3]. - In the film industry, the fragmentation of user entertainment time has reduced the appeal of long video content, concentrating market resources on top hits and squeezing the survival space for mid-tier productions [3]. Strategic Focus - In response to challenges, Perfect World has implemented strategic adjustments, focusing on optimizing product layout and resource allocation towards more promising projects [4]. - The gaming business will emphasize long-standing games through continuous content iteration and diversified user operations, while also reassessing project viability [4]. New Product Developments - The company launched the urban adventure JRPG "Persona: Nightfall" in April 2024, expanding its presence in trending game categories [5]. - The MMORPG "Zhu Xian World" is set to launch in December 2024, reinforcing the company's traditional strengths in the MMORPG sector [5]. - In the film sector, Perfect World is reducing overall investment and focusing on short dramas, launching several successful titles in 2024 [5]. Early Signs of Recovery - In Q1 2025, Perfect World reported a revenue of 2.023 billion yuan, a 52.22% increase year-on-year, with a net profit of 302 million yuan, marking a return to profitability [6]. - The gaming segment's revenue reached 1.418 billion yuan, a 10.37% increase, driven by the performance of "Zhu Xian World" and esports products [6]. - The film segment achieved 596 million yuan in revenue, a staggering 1616.29% increase, with the short drama "Couple's Spring Festival" becoming a major hit [7]. Observations on Future Performance - The business adjustments are beginning to yield results, particularly in the MMORPG sector, but the sustainability of this growth remains to be seen [8]. - The company faces risks associated with the aging of its older games and the need for new hit titles to offset declining revenues from established products [8]. - The shift towards short dramas shows promise, but the competitive landscape and profitability models in this segment are still evolving [9].