泸州老窖：坚持创新驱动，讲好品牌故事

Core Viewpoint - Luzhou Laojiao Co., Ltd. is a prominent state-owned liquor enterprise in China, known for its rich heritage and commitment to innovation and cultural promotion, aiming to enhance the global presence of Chinese liquor [2][3][4][5][6][7] Group 1: Brand Development and Global Expansion - Luzhou Laojiao actively promotes Chinese liquor culture through international events, such as the "Guojiao 1573 Day" at the Australian Open, showcasing traditional performances and cultural interactions [3] - The company has established a sales network covering over 70 countries and regions, enhancing its international influence and competitiveness [3] - Luzhou Laojiao's brand value reached $8.2 billion, ranking third among the world's most valuable spirits brands in 2024 [7] Group 2: Technological Innovation and Smart Manufacturing - The company launched an intelligent packaging center in 2024, utilizing AI, digital twin technology, and industrial IoT, achieving a production speed of 15,000 bottles per hour, doubling efficiency [4] - Luzhou Laojiao has built significant research platforms and collaborated with institutions to drive continuous product innovation and digital transformation [4] Group 3: Social Responsibility and Community Engagement - The company emphasizes its social responsibility, engaging in various community support projects, including education and employment assistance, aligning with local government initiatives [6] - In 2024, Luzhou Laojiao implemented environmental management systems, reducing carbon emissions by 58,808 tons through green energy initiatives [6] - The company invested 11.49 million yuan in public welfare activities, with 2,664 employees participating in volunteer services [6] Group 4: Financial Performance - In 2024, Luzhou Laojiao achieved total revenue of 31.196 billion yuan and a net profit of 13.473 billion yuan, reflecting steady growth in its operations [7]