GEELY AUTO(HK:00175) Zhong Guo Qi Che Bao Wang·2025-05-10 02:12Core Insights - The launch of the Geely Galaxy Star 8 at a starting price of 115,800 yuan reflects the diverse value perceptions of consumers in the competitive new energy vehicle market [2][18] - The Star 8 emphasizes three main pillars: architectural safety, power redundancy, and original design, injecting a pragmatic innovation into the new energy market [2][18] Architectural Safety - Geely's commitment to original architecture in vehicle design establishes a technical moat, moving away from "oil-to-electric" conversions and avoiding superficial marketing [4] - The GEA architecture features a modular design that separates high-voltage and low-voltage systems, enhancing safety by preventing potential hazards associated with traditional hybrid vehicles [4] - The Star 8 incorporates a "three-layer shield" design for chassis protection, ensuring that impacts are absorbed progressively, thereby enhancing battery safety through rigorous testing [4] User Choice - The Star 8 adopts a differentiated approach by empowering users with choices rather than making decisions for them, offering two versions of the power system to meet distinct user needs [10] - The EM-i version boasts a fuel consumption of 3.36L/100km and a comprehensive range of 1,600 km, addressing commuting concerns, while the EM-P version focuses on driving enjoyment with a torque of 605 N·m [10] - The design draws inspiration from Eastern aesthetics, creating a cultural resonance with users through thoughtful proportions and details [10] Practical Configuration - The Star 8 features practical configurations such as a 23-speaker sound system and VIP executive seats, designed with user daily scenarios in mind [12] - The rear seats offer a reclining angle of 131° and include ventilation, heating, and massage functions, reflecting a deep understanding of family user needs [12] Competitive Pricing - The Star 8 is priced between 115,800 and 155,800 yuan, showcasing aggressive pricing and superior configurations, aiming to redefine value assessment standards in the new energy vehicle sector [14] - The vehicle's safety is built on foundational design rather than temporary fixes, contrasting with competitors that rely on software patches for battery safety [14] - The Star 8's philosophy of "no compromise" in product design aligns with a user-centric approach, offering dual versions to cater to diverse consumer preferences [14] Value Proposition - The Star 8 emphasizes a sense of value over mere cost-effectiveness, balancing safety, redundancy, design, and configuration to enhance product value [16] - The vehicle aims to reshape market order by focusing on genuine technical strengths rather than marketing gimmicks, as articulated by Geely's sales management [16] - The launch of the Star 8 serves as a benchmark product that not only meets consumer needs but also promotes a return to value in the new energy market [18]