顾家家居业绩下滑股价低迷，美的系资本为何再次加码投资20亿元？

Core Viewpoint - Gujia Home Furnishing Co., Ltd. plans to issue up to 104 million shares to Yingfeng Group, raising no more than 1.997 billion yuan, amid declining market performance and financial results [1][4]. Financial Performance - In 2024, Gujia Home reported revenue of 18.48 billion yuan, a year-on-year decrease of 3.81%, and a net profit of 1.417 billion yuan, down 29.38%, marking the first decline in both revenue and net profit since its listing in 2016 [1][2]. - The company's net profit margin fell from 10.50% in 2023 to 7.83% in 2024, primarily due to increased expenses and significant impairment provisions [2][3]. Market Dynamics - The domestic market, which has a higher gross margin, saw a revenue decrease of 14%, while the lower-margin international market experienced an 11% revenue increase [2]. - The sales of bedroom products, which have a gross margin of 40%, declined by 20%, while lower-margin custom furniture sales increased by 12% [2]. Investment Context - Yingfeng Group, associated with Midea Group, has invested over 8.8 billion yuan to acquire a 29.42% stake in Gujia Home, despite a 32% drop in share price since the initial investment [5][6]. - The ongoing investment strategy reflects a broader industry trend where home appliance and furniture companies are increasingly integrating to meet consumer demands for comprehensive living solutions [6]. Future Plans - The funds raised from the share issuance will be allocated to smart technology upgrades, production line expansions, smart home product development, AI and retail digital transformation, and brand enhancement [6].