工行反转！真金不怕火炼：经检测，金含量为99.99%

Core Viewpoint - The incident involving Industrial and Commercial Bank of China (ICBC) in Shanghai's Jiading district highlights the rapid spread of public distrust and the importance of brand reputation in the age of social media, where unverified claims can significantly impact consumer confidence [1][2]. Group 1 - A customer purchased gold bars from ICBC's South Xiang branch, which were later found to have suspected impurities, leading to widespread public concern about the quality of ICBC's gold products [1][2]. - ICBC responded quickly by providing a situation report and conducting a third-party inspection, confirming that the gold content was 99.99% and that the impurities were merely external attachments that could be cleaned off [2]. - The incident was resolved within three days, showcasing ICBC's commitment to transparency and professionalism in addressing customer concerns [2]. Group 2 - The rapid escalation of public opinion against ICBC demonstrates how quickly a brand can be affected by social media narratives, emphasizing the fragility of consumer trust [2][3]. - The incident serves as a reminder of the need for factual respect and professional judgment in the face of sensationalized information [3].