XIAOMI(HK:01810) Sou Hu Cai Jing·2025-05-11 04:53Core Insights - Lei Jun, the founder of Xiaomi, has recently returned to work after a challenging period, indicating a potential return to normal operations for the company [1][12] - The upcoming launch of the Xiaomi 15S Pro and Xiaomi Civi 5 Pro is highly anticipated, with a release expected in mid-May [3][12] Product Developments - The Xiaomi 15S Pro will feature the self-developed SoC "Xuanjie" chip, marking Xiaomi's first self-developed SoC in eight years since the Mi 5C [4] - The "Xuanjie" chip is manufactured using TSMC's N4P process and features a "1+3+4" tri-cluster architecture, with performance comparable to Qualcomm's Snapdragon 8 Gen 2 [4] - The Xiaomi 15S Pro will support UWB technology, enhancing integration with Xiaomi's automotive ecosystem [4] Market Positioning - The starting price for the Xiaomi 15S Pro is expected to be 5,299 yuan, potentially dropping to 4,799 yuan after subsidies, positioning it in the high-end market against competitors like Huawei Mate and OPPO Find series [12] - The launch of the Xiaomi 15S Pro and Civi 5 Pro is seen as a critical moment for Xiaomi to regain market confidence and reshape public perception [12] Upcoming Events - Xiaomi is expected to hold a product launch event on May 15, coinciding with the release of the Xiaomi Box 5 series [9] - Pre-launch activities are anticipated to begin on May 12, aligning with Xiaomi's typical promotional schedule [9]