SPD BANK(SH:600000) 2 1 Shi Ji Jing Ji Bao Dao·2025-05-12 01:14Core Viewpoint - The article emphasizes the importance of consumer confidence and spending in driving economic growth, highlighting various initiatives and events in Shanghai aimed at boosting consumption and enhancing the consumer experience [1][2][6]. Group 1: Consumer Initiatives - The "2025 Shanghai International Auto Show" and the "2025 Shanghai International Coffee Culture Festival" are set to enhance consumer engagement and showcase technological innovation [1]. - The "Sixth Shanghai 'Five-Five Shopping Festival'" runs from late April to late June, featuring a dual approach of "policy + activities" to stimulate consumption [1]. - The "Five-Five Shopping Festival" includes over 1,000 unique events across the city, integrating commerce with culture, tourism, and sports to create new consumption scenarios [4]. Group 2: Financial Tools and Support - The "Consumption Promotion Special Action Plan" includes measures to optimize services for the elderly and children, promote life services, and support the replacement of consumer goods [2]. - Shanghai's "Five-Five Shopping Festival" features the most extensive consumer subsidy policies to date, covering a wide range of products and services [2]. - SPDB Credit Card has launched a "National Subsidy" section in collaboration with JD.com and China Mobile, offering a combined "installment discount + interest-free" financial solution [2]. Group 3: Consumer Engagement Strategies - SPDB Credit Card has introduced a tiered discount program for travel bookings through platforms like Ctrip and Qunar, significantly reducing travel costs and enhancing service consumption [3]. - The "Monthly Spend Rewards" program encourages frequent small purchases, creating a positive feedback loop for consumer engagement [5]. - SPDB Credit Card's digital tools simplify user participation in promotional activities, enhancing the overall consumer experience and reducing barriers to engagement [7]. Group 4: Cross-Border Consumption - Shanghai is positioning itself as a global consumption destination, with policies enhancing inbound tourism and cross-border shopping experiences [6]. - SPDB Credit Card offers incentives for overseas spending, including cashback and interest-free installment options, catering to the needs of outbound travelers [6].