瑞幸咖啡定向点位加盟持续招募，800+优质选址虚位以待

Core Insights - Luckin Coffee has launched a new franchise recruitment plan, targeting 186 cities with over 800 selected premium locations, providing opportunities for aspiring entrepreneurs to quickly open stores [1] - The company has introduced three types of partnership models, including fixed-point new partner franchise, store franchise, and directed point franchise, with the latter showing significant advantages in efficiency and certainty [3] - As of the first quarter of 2025, Luckin Coffee has a total of 24,097 stores globally and approximately 355 million cumulative transaction customers, indicating a strong market presence [5] Company Developments - The directed point franchise model, launched on January 1, 2024, has attracted numerous coffee entrepreneurs, with over 500 directed points passing site selection review and more than 400 stores opened across 229 cities by April 2025 [3] - The company has launched 119 new products in 2024, with nearly 3 billion cups of ready-to-drink beverages sold, showcasing its strong product innovation capabilities [5] - The "Fresh Brew Light Jasmine" drink achieved a record single-day sales of 1.67 million cups in March 2025, highlighting the popularity of its offerings [5] Market Context - The Chinese coffee market is rapidly developing, with the industry scale reaching 313.3 billion yuan in 2024, a growth rate of 18.1% compared to the previous year [8] - Per capita annual coffee consumption has increased to 22.24 cups, a 33% rise from 2023, indicating a growing consumer interest in coffee [8] - Luckin Coffee's strong product and supply chain innovations provide reliable support for its franchise partners, enhancing its competitive position in the market [8]