
Core Viewpoint - Geely Galaxy aims to achieve a sales target of one million units this year, with the launch of the Galaxy Star 8 at a starting price of 115,800 yuan, indicating its ambition in the mid-to-high-end hybrid electric vehicle market [1][6]. Sales Performance - Geely Galaxy's sales from January to April have exceeded 356,000 units, with cumulative sales surpassing 930,000 units, positioning it to reach one million deliveries in May [1]. - The time taken from the first vehicle off the production line in April 2023 to one million deliveries is only 25 months [1]. Product Strategy - The Galaxy Star 8 features innovative safety technologies, including the industry-first "oil, electricity, and gas isolation design" and a "six horizontal and four vertical oil-electric insurance compartment" [1]. - The vehicle's torsional rigidity reaches 43,000 N·m/deg, significantly surpassing competitors in the same class [1]. Intelligent Features - Geely adopts a differentiated approach in its intelligent features by offering basic and advanced versions of its intelligent driving system, allowing users to choose based on their needs [2]. - The company has invested 2 billion yuan in a comprehensive safety testing center, which will be open to the entire industry for testing under extreme conditions [2]. Marketing and User Engagement - Geely Galaxy's marketing strategy reflects a shift from a "price war" to a "value war," focusing on user needs and avoiding unnecessary costs [3]. - The company emphasizes the importance of channel quality over quantity, with a focus on differentiated services for fuel and electric vehicles [3]. Future Challenges - Despite strong sales, Geely Galaxy faces competition from established players like BYD and Huawei, which may challenge its market position [6]. - The company must navigate potential pitfalls of a "price-for-volume" strategy while maintaining brand integrity and exploring innovative product offerings [6].