雷军失声，小米失速

Core Viewpoint - Xiaomi's automotive division is facing significant challenges following the SU7 incident, which has affected its reputation and other business areas [1][20][45] Group 1: Incident and Response - The SU7 Ultra faced backlash after an OTA update required track performance to unlock its maximum horsepower, leading to customer dissatisfaction and a subsequent retraction of the restriction [5][6] - Customers expressed outrage over the advertised carbon fiber hood, which was found to be merely decorative and not functional as claimed, prompting demands for refunds and legal action [5][6][13] - Xiaomi issued an apology, attributing the issues to "unclear information," but the damage to customer trust was significant [6][20] Group 2: Leadership and Public Perception - CEO Lei Jun's social media activity decreased significantly in April, shifting from personal sharing to more formal announcements, reflecting a change in public engagement strategy [3][15] - The SU7 incident has led to scrutiny of Lei Jun's influence on the brand, as his visibility has been a double-edged sword, benefiting the company until the recent crisis [32][34] - The public's expectation for accountability from Lei Jun has increased, as his prominence in marketing has tied his reputation closely to the company's performance [30][32] Group 3: Market Position and Future Outlook - Despite the current challenges, the SU7 series is expected to remain popular, although production capacity may be a limiting factor [46] - The automotive industry is characterized by high risks, particularly for new entrants like Xiaomi, which must prioritize safety and customer trust in future developments [38][44] - The company is likely to resume its marketing activities and product launches in the latter half of the year, aiming to recover from the recent setbacks [47][48]