Apple(US:AAPL) Guan Cha Zhe Wang·2025-05-13 08:11Group 1 - The iPhone 16 Pro 128GB version is now priced at 5499 yuan after a national subsidy, down from the original price of 7999 yuan, marking a significant price reduction [1] - Apple has issued a price adjustment notice to its distributors, with the iPhone 16 Pro Max versions seeing a price drop of 160 USD (approximately 1150 yuan) and the iPhone 16 Pro 128GB version dropping by 176 USD (approximately 1266 yuan) [1] - The Chinese Ministry of Commerce has implemented a subsidy program for digital products, allowing consumers to receive subsidies for purchasing smartphones priced under 6000 yuan [1] Group 2 - The iPhone 16 Pro 128GB version's official price after a 2000 yuan discount is 5999 yuan, qualifying it for the national subsidy, while the 256GB version does not qualify [2] - Since its launch in September last year, the iPhone 16 series has faced market pressure from local brands like Huawei, with Apple reporting a 2.26% decline in revenue in the Greater China region for Q2 2025 [2] - According to IDC's report, Apple ranked fifth in the Chinese smartphone market with a 9% decline in shipment volume, while competitors like Xiaomi and Huawei saw growth [2] Group 3 - The iPhone series has seen multiple price reductions since its launch, including a 500 yuan discount shortly after the iPhone 16 series was released and a new year promotion offering up to 800 yuan off [3] - The trend of high-end Android smartphones phasing out 128GB storage versions is attributed to the increasing storage demands of social apps, which can occupy significant space [3] - Apple's Apple Intelligence feature requires users to reserve at least 7GB of storage for upgrades, posing a challenge for users with only 128GB of storage [3]