海南椰岛2024年业绩承压、销售人员减少近60%，董事长、原总经理涨薪

Financial Performance - In 2024, the company's operating revenue was approximately 175.21 million yuan, a decrease of 21.97% compared to 2023's 224.53 million yuan [1] - The net profit attributable to shareholders was approximately 136.14 million yuan, down from 149.16 million yuan in the previous year, marking a decline of 8.56% [1] - The net cash flow from operating activities was negative 18.29 million yuan, an improvement from negative 38.54 million yuan in 2023, indicating a 39.8% reduction in losses [1] Employee Statistics - As of the end of 2024, the total number of employees at Hainan Yedao was 388, a decrease of 11.86% from 434 employees at the end of 2023 [2] - The number of sales personnel dropped significantly from 99 to 41, representing a 58.59% reduction [2] Management Changes - The chairman of the company, Duan Shouqi, received a salary of 684,100 yuan in 2024, which is an increase of 38.2% from 495,000 yuan in the previous year [5] - Former General Manager Ma He’s salary was 641,500 yuan, reflecting a substantial increase of 102.17% from 317,300 yuan [5] - Ma He resigned as General Manager shortly before the performance disclosure but continues to serve as a director [8] Product Development and Market Challenges - The company reported delays in the development, production, and marketing of new products, which contributed to lower sales during the reporting period [1] - Issues such as inaccurate product positioning and unreasonable pricing strategies led to poor market performance, increased credit impairment on receivables, and slow inventory turnover, exacerbating operational losses [1]