拼多多卷土重来，快递“最后一公里”硝烟再起

Core Viewpoint - Pinduoduo is re-entering the express delivery station market with its newly branded "Pinduoduo Station," aiming to enhance its logistics services and compete more effectively in the e-commerce sector [1][5]. Group 1: Business Strategy - Pinduoduo has officially named its express delivery collection service "Pinduoduo Station" and is expanding its operations to various provinces including Qinghai, Jilin, Zhejiang, Hubei, Jiangxi, Heilongjiang, Yunnan, and Fuzhou [1]. - The company is adopting a subsidy strategy to attract station operators, promising an average of 500 daily orders for new stations and a minimum of 2,000 orders per month, with higher volumes leading to greater subsidies [5][7]. - Pinduoduo aims to integrate its express delivery services with its existing community group buying business, leveraging established locations and traffic to reduce costs and create additional revenue streams [7][8]. Group 2: Market Context - The express delivery station market is highly competitive, with established players like Cainiao Station and Zhongtong already having over 100,000 stations nationwide, presenting a significant challenge for Pinduoduo [8]. - Pinduoduo's previous attempts to enter the express delivery market faced regulatory hurdles, but it has now secured licenses to operate in several cities, with permits valid until 2028 or 2029 [5][8]. - User experience issues have been reported, such as difficulties in receiving pickup notifications and cumbersome retrieval processes, indicating that Pinduoduo needs to address operational challenges to improve customer satisfaction [8].