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iPhone系列降幅高至2500元 专家称刺激效果有限

Core Viewpoint - The price reduction of the iPhone 16 series by Apple ahead of the "6·18" shopping festival is aimed at boosting sales in the Chinese market and responding to competitive pressures from domestic smartphone brands [2][6][7]. Pricing Strategy - Apple has issued a price adjustment notice to its channel partners, with the iPhone 16 Pro and iPhone 16 Pro Max seeing price cuts exceeding 1,000 yuan across all storage versions [2][3]. - The iPhone 16 Pro starts at 6,499 yuan, while the Pro Max starts at 8,599 yuan, with reductions of 1,500 yuan and 1,400 yuan respectively compared to official prices [3]. - The iPhone 16 and iPhone 16 Plus have also seen price reductions of 1,000 yuan, with additional government subsidies available [3][5]. E-commerce Promotions - Major e-commerce platforms like Tmall and JD.com have launched their "6·18" promotions early, with significant discounts on the iPhone 16 series, particularly the Pro versions [4][5]. - Tmall's official Apple Store is offering the iPhone 16 Pro 128GB at a promotional price of 5,499 yuan after a 2,000 yuan discount and a 500 yuan government subsidy [5]. Market Context - The "6·18" shopping festival is a critical sales period for smartphone manufacturers, with Apple aiming to leverage this event to enhance its market performance [4][6]. - Despite the price cuts and promotional efforts, Apple's performance in the Chinese market has been declining, with a reported 9% drop in shipments year-on-year in Q1 2025 [7]. Competitive Landscape - The price reductions are also a strategic move to counter the competitive pressure from domestic brands, as Android manufacturers are also launching their own promotions during the "6·18" festival [8][9]. - Other brands like Vivo and OPPO are offering substantial discounts and subsidies, indicating a highly competitive market environment [8][9].