Group 1 - The core viewpoint of the article emphasizes the importance of adhering to traditional craftsmanship and enhancing product quality in the liquor industry, which is characterized by cyclical fluctuations [1][14] - The company aims for long-term development by focusing on differentiated product strategies and team building to continuously improve product quality and brand value [14] - The article highlights the significance of cultural and tourism resources in marketing, with initiatives like the establishment of the 1912 Zhenjiu Culinary Research Institute to create standardized and replicable food and liquor fusion models [13][14] Group 2 - The liquor industry is described as a cyclical sector where market fluctuations are normal, and the company is committed to "doing difficult but correct things" to win consumer trust through warm experiences [14] - The company is actively developing a wine tourism integration model, positioning itself as a new highland for wine tourism in Guizhou [13] - The brand strategy includes precise insights into social environments, consumer demographics, and communication patterns to enhance brand awareness and connect with target consumers [13]
《人民日报》刊发珍酒李渡集团董事长吴向东署名文章