外卖大战热闹，拼好饭用户为何“无动于衷”？

Core Viewpoint - The ongoing competition among food delivery platforms like JD, Meituan, and Ele.me has significantly benefited consumers, leading to lower prices and more options in the market [1][2][8]. Group 1: Market Dynamics - The "拼好饭" section on Meituan has become increasingly popular due to its remarkably low prices, attracting a growing number of users [2][10]. - For example, the "华莱士双主食套餐" is priced at 17.2 yuan on Meituan's 拼好饭, compared to 24.9 yuan on Ele.me, representing a savings of 7.7 yuan [2][4]. - The competitive pricing strategy of 拼好饭 is attributed to its bulk ordering model, which allows restaurants to focus on fewer menu items, thus reducing costs [9][11]. Group 2: Consumer Behavior - Many consumers are now opting for 拼好饭 due to its affordability, leading to an increase in meal quality and a decrease in their Engel coefficient [8][10]. - Users have expressed satisfaction with the value offered by 拼好饭, with some commenting on the generous portion sizes at low prices [8][23]. Group 3: Quality Assurance - Despite concerns about the low prices, the quality of food on 拼好饭 is maintained through strict food safety measures and regular inspections by the platform [15][17]. - The platform has implemented a "爆品一口价" feature, allowing consumers to access popular brands at competitive prices, further enhancing consumer trust [18][23]. Group 4: Brand Participation - Over 5000 restaurant brands have joined Meituan's 拼好饭, providing a diverse range of options for consumers [23][24]. - Brands like 齐品达 have reported increased sales and profitability after joining 拼好饭, indicating that the platform can enhance brand visibility and sales volume [23][24].