跨境电商应对环境不确定性：供应链全球化、销售市场多元化已在进行中

Core Insights - The total cross-border e-commerce import and export volume in China is projected to reach 2.63 trillion yuan in 2024, marking a year-on-year growth of 10.8% and an increase of over 1 trillion yuan compared to 2020 [1] - Despite the overall growth in revenue for many cross-border e-commerce companies, profitability is under pressure, with several companies experiencing revenue growth without corresponding profit increases [1][3] Industry Overview - The global economy is showing signs of slow recovery, but geopolitical tensions and supply chain stability issues continue to pose challenges for international trade [2] - Many cross-border e-commerce companies are adjusting their strategies to cope with uncertainties, focusing on brand development, global supply chain restructuring, and exploring emerging markets [2] Company Performance - In 2024, six out of thirteen major cross-border e-commerce companies reported revenue growth without profit increases, and this trend continued into the first quarter of 2025 [1][3] - Companies like Lekai and Huakai Yibai saw significant revenue growth but faced substantial declines in net profit, with Lekai's net profit down 35.17% despite a 37.69% revenue increase [3][4] - Anker Innovations reported a strong performance with a 41.14% increase in revenue to 24.71 billion yuan and a 30.93% rise in net profit to 2.11 billion yuan in 2024 [5][6] Cost and Supply Chain Challenges - Fluctuations in shipping costs have been a significant challenge for many companies, with rising costs impacting profitability and inventory management [4][5] - The shipping industry is currently experiencing downward pressure on prices due to global supply chain disruptions and excess capacity, which may affect future earnings reports [5] Strategic Adjustments - Companies are increasingly focusing on diversifying their supply chains and sales markets to mitigate risks associated with reliance on single markets, particularly the U.S. [7][8] - Anker Innovations is implementing a "China + N" supply chain strategy to enhance resilience, with plans to increase overseas production capabilities [8][9] - Companies like Sewei Times and Giant Star Technology are also expanding their overseas supply chains, particularly in Southeast Asia, to reduce dependency on U.S. markets [9]