Costco(US:COST) Sou Hu Cai Jing·2025-05-14 22:00Core Viewpoint - Costco has implemented stricter purchase limits on gold bars due to high demand and supply constraints, reflecting the strong market interest in gold investment [2][3] Group 1: Purchase Limit Adjustments - Costco has reduced the online purchase limit for 1-ounce gold bars from two to one, and for 100-gram bars from five to one [2] - The company typically enforces purchase limits to ensure product availability and maintain profitability during periods of high demand [2] Group 2: Market Demand and Brand Influence - The demand for gold bars remains robust, with Costco's online inventory often selling out within hours, driven by rising international gold prices [3] - Costco's reputation as a trusted retailer has attracted many new investors, positioning it as an entry-level platform for gold investment [3] Group 3: Customer Feedback and Membership Strategy - Some customers on social media support the stricter limits, believing they prevent automated bots from depleting inventory quickly, allowing more regular members to purchase gold bars [3] - The gold sales may not be a primary profit source for Costco, but they serve to attract and reward members, enhancing the overall membership experience [3] Group 4: Future Adjustments - Costco may further adjust its gold sales strategy based on market changes and member feedback, indicating a responsive approach to supply and demand dynamics [3]